© Martin-Wilbourn Partners 2017
New social platforms are constantly emerging online, creating opportunities for businesses to communicate with their consumers in innovative ways. One social platform that has been growing in popularity is Snapchat, a mobile app that allows users to send photo messages that automatically delete themselves shortly after being viewed. The Snapchat community has shared more than a billion “snaps” since the app was introduced in July, and currently more than 20 million snaps are shared every day. Now businesses are beginning to use Snapchat to promote themselves through this new short-term visual message format.
A recent Snapchat promotion run by New York City-based yogurt shop 16 Handles worked in three steps. First, you would send a Snapchat image of yourself tasting yogurt on-site to the company’s Snapchat account. Then, 16 Handles would automatically send a Snapchat image of a coupon back to your account. Finally, and most importantly, you would have to wait to open the snap containing the coupon until you were at the register and ready to redeem it — because when the image was opened, it would automatically delete itself 10 seconds later. The coupon could be anywhere from 16% to 100% off on your purchase.
See 16 Handles’ promotion instructions image below, courtesy Ad Age:
As Mashable first reported, 16 Handles was reportedly the first to use Snapchat for a marketing campaign.
Promotions that take advantage of the power of social media are cost-effective and carry your message to new audiences. Short-term visual messaging has very specific applications, but maintaining a consistent and engaging social media presence is crucial in today’s market. Contact Martin-Wilbourn Partners to learn more about the latest in social media and how it can be applied to grow your business.
Martin-Wilbourn Partners understands the revolutionary power of new social media technology. From creating powerful digital campaigns to leveraging traditional strategies that work, we have decades of experience in evidence-based marketing. Let us know what we can do for you: http://mwpartners.com/contact